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How it started
Sam Duré - Leader Project
"Il y a cinq ans, j'ai réintégré Decathlon en tant que designer en communication, embarqué dans le projet Accelerate piloté par Nico D.
Notre objectif était de combler le retard de la Belgique par rapport aux standards internationaux, un défi que nous avons relevé malgré le coût élevé des prestataires externes.
Durant cette période, j'ai réalisé que bien que des designers talentueux étaient déjà présents en magasin, ils ne vivaient pas leur meilleur vie pro.
Et c’est là que l’idée m’est venue"
Thibaut Peeters - Market Place leader
JUMP l'entrepreneuriat chez Decathlon BE
Avec Jeff, nous avons eu l'opportunité de participer à l'incubateur Jump, une initiative lancée par Thibaut et dirigée par Alicia. Un fonds d'un million d'euros était disponible pour soutenir les idées innovantes. Non seulement avons-nous remporté ce concours, mais nous n'avons demandé rien de plus qu'un compte CEX. Cela a permis à Free de devenir le premier lauréat du concours et d'être rentable dès sa première année d'existence
Jean-François Dumont - Art director
Tel une Startup, nous avons un Why
Nous sommes convaincus que chacun a l’opportunité de briller en montrant ses compétences et ses talents, d’être reconnu pour ça et ça quel que soit le background.
C’est pourquoi nous avons imaginé Free., un fonctionnement qui permet à chacun de pouvoir faire connaître et grandir ses talents en réseau
Et une solution a un problème
Free. répond aux pics de demande et la saisonnalité du métier
What makes us different?
Decathlon for Decathlon
Free is an internal agency trying to limit costs linked to graphic design and help Decathlon become a stronger brand.
Retail experience
Our designers are either above or in the store.
Competitive pricing
We cover the hourly cost for stores along with our expenses and operate on an hourly execution price.
Non-marketing
Always striving to improve our services, we prioritize results and satisfaction over money.
A high-&-low estimate
Our uniqueness lies in providing a range for estimates. Did we finish under the lower estimated budget? You’ll only pay for executed hours.
Reduce design costs, improve design skills.
How it works
When filling in a request …
… A LOT HAPPENS
When filling out our request form, you don’t need to be precise. We’ll still have a briefing moment live or through a video conference.
Once your request is in our system, you’ll normally receive a response within 24 to 48 hours via email, inviting you to reserve a spot on the agenda of the coordinator who will help bring your project to success.
Estimation
HIGH VS LOW
We don’t work with fixed offers. We estimate a budget based on the briefing and specifications a client provides. We outline a budget range within which we believe we can land by executing the project.
There is a low-end estimate and a high-end estimate. The low-end estimate represents a smooth execution, while the high-end estimate factors in unforeseen circumstances.
Payments
TWO WAYS OF INVOICING
Generally, we invoice once a month, around the 20th of the month. We invoice all our projects based on the number of hours worked, which amounts to 500 euros.
If, however, the project ends before reaching 500 euros, we will invoice it at the end of the project.
A second option is also accepted. We sometimes invoice the high-end estimate in one time. If we end with extra budget, the money is given back or it can be spend for another need. If we exceeded the budget (and accepted by the client), we invoice the extra number of hours we worked.
At this moment, we have 18 designers that can work on your project.
Free in numbers
+600 Projects 2021 to Day
+20 000 hours of work
1,6 M€ saved
NPS 16
Tomorrow
Vision
Tomorrow, we wish to reach out to people in need. We think of young people who are dropping out of school and those undergoing social reintegration. Supporting projects with human value is something that aligns with the future of Free.
We are convinced that we will be able to expand our system to other creative professions and beyond... Free can be easily replicated all around the world.
Playing a role in printing increasingly green materials and being a key player in responsible digitalization is our ambition.
Free wants to make Decathlon a visually stronger brand that embraces new trends and new digital media.
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